Xfinity on Instagram

  

Live Like No Other

This organic social campaign promoted watching the Ryder Cup, Premier League, and NFL events live with Xfinity. The in-feed post encouraged fans to share their favorite sports fan memories while the Instagram Story component used trivia to drive engagement.

Post text:​ True fans know there’s nothing like seeing sports magic unfold live. What unbelievable play will you never forget? Share your favorite shots, goals, and sports memories here.

Instagram Stories

For

Comcast Xfinity


Role

Copywriter

Concept Development


Team

CD: Justin Biddle

ACD: Annie Heimsoth

Art Director: Carlee Montgomery

Editor: Griffin Mulvey-Hudson


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